Oct 20, 2020
What is heated tobacco?
In which versions does IQOS offer tobacco heating devices? What technology lies behind heated tobacco and how does it work?
A better alternative.
The idea of heating tobacco instead of burning it has been around for some time. After years of research and development at Philip Morris International (PMI), it finally came to life, offering an alternative for adults who would otherwise continue to smoke or use other nicotine products.
A cigarette burns at 600°C at the tip but can reach above 800°C during a puff. It is the action of burning that releases most of the harmful and potentially harmful chemicals into the ciagrette smoke.
On the contrary, PMI’s Heat-Not-Burn device IQOS heats up processed tobacco at temperatures of up to 350°C, with no fire, no ash, and no smoke. By heating instead of burning the tobacco, the IQOS tobacco heating system doesn’t create smoke and emits on average 95% lower levels of harmful chemicals compared to cigarettes*. It is important to say that it does not necessarily equal a 95% reduction in risk and IQOS is not risk-free.
Another advantage of IQOS heated tobacco is that since it produces less smell than cigarettes, it is less likely to bother people around you due to less lingering smell on your hands, hair and clothes than cigarettes.
*Average reduction in the concentration of individual harmful substances (9 out of the so-called "priority toxicants“ identified by the WHO) in IQOS compared to the smoke of a representative selection of cigarettes (3R4F); recorded with the Intense Smoking Regime of Health Canada without taking nicotine into account.
The three members of the IQOS product family
Currently, there are three IQOS devices available in two different versions. The first version has two main components – a Holder and a Pocket Charger. The second type of device is an integrated, all-in-one device which combines the Holder and the Pocket Charger. IQOS is for adults who would otherwise continue to smoke or use other nicotine products.
Within the first category is our most advanced IQOS device yet, the IQOS 3 DUO. The IQOS 3 DUO Holder provides up to two consecutive usages without the need to recharge the Holder and up to 20 usages overall before the need to recharge the Pocket Charger; it’s equipped with our fastest charging Holder to date (only 1 minute and 50 seconds to the first use) and comes with over 1000 customization options thanks to our wide range of IQOS accessories.
The IQOS 3 MULTI is an integrated product that combines the Holder and Pocket Charger. The all-in-one pocket size device offers up to 10 back-to-back usages before needing to recharge. It’s lightweight and portable with a wide range of customization options which help IQOS legal age users make it uniquely theirs.
The IQOS 2.4 PLUS is our classic, yet revolutionary Heat-Not-Burn device. It features an intuitive, user-friendly design and offers up to 20 usages in one charge of the Pocket Charger.
How do heated tobacco devices work?
All IQOS Heat-Not-Burn devices work in the same way: first, insert the specially designed tobacco stick into the Holder. Once the tobacco stick is finished, simply remove it from the Holder and dispose of it.
IMPORTANT: IQOS IS NOT RISK-FREE.