Discover our Heat-Not-Burn Technology.

Heating tobacco, rather than burning it, may seem like a small change - but the difference is significant. When you light a cigarette, the tobacco burns at more than 800°C at the tip, creating smoke and ash. IQOS heats tobacco to a temperature up to 350°C.

IQOS Heat-Not-Burn Technology is a specially designed and patented technology that monitors and keeps the temperature of the IQOS heating blade constant. The heating blade is made of ceramic incorporating platinum, gold and silver tracks. Through the IQOS Heat-Not-Burn Technology, the tobacco heats to the ideal temperature for 14 puffs or around 6 minutes (whichever comes first) ensuring a consistent tobacco experience without burning.