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Discover our Heat-Not-Burn Technology.

Technology – the world revolves around it. Over the years, it has radically changed our lives for the better. The way we work, the way we communicate, the way we travel.

But technology goes hand-in-hand with science. We couldn’t have created IQOS without it. This perfect combination of both science and technology is how we developed a better alternative to smoking.

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HEATING VS. BURNING

HEATING VS. BURNING

Heating tobacco, rather than burning it, may seem like a small change - but the difference is significant. When you light a cigarette, the tobacco burns at more than 800°C at the tip, creating smoke and ash. IQOS heats tobacco to a temperature up to 350°C.

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IQOS HEAT-NOT-BURN SYSTEM

IQOS HEAT-NOT-BURN SYSTEM

IQOS Heat-Not-Burn Technology is a specially designed and patented technology that monitors and keeps the temperature of the IQOS heating blade constant. The heating blade is made of ceramic incorporating platinum, gold and silver tracks. Through the IQOS Heat-Not-Burn Technology, the tobacco heats to the ideal temperature for 14 puffs or around 6 minutes (whichever comes first) ensuring a consistent tobacco experience without burning.

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This product is not risk-free - for adult use only.