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Tobacco consumption reimagined

We wish to offer a revolutionary new alternative to smoking. 

IQOS - free from fire, ash, smoke and cigarette like smell.

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Your IQOS experience - refined and personalized

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Inspired and designed around your needs.

LEARN MORE

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PERSONALIZE

You can personalize your IQOS as much as you want. Customize your device to match your individual style. Try out various accessories and designs to bring more colour to your IQOS experience. 

Designing a smoke-free future

After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.

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The use of this product is not risk free and provides nicotine, which is addictive. Only for use by adults.