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Lockdown as of April 1st: Services in the IQOS Boutique and some IQOS Retail Partners only limitedly available. Learn more.

Tobacco consumption reimagined

We wish to offer a revolutionary new alternative to smoking. 

IQOS - free from fire, ash, smoke and cigarette like smell.

DISCOVER THE BENEFITS
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Your IQOS experience - refined and personalized

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Inspired and designed around your needs.

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You have the choice

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The elegant and compact style of IQOS provides up to two consecutive uses without any in-between charging.

COMPARE
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Our all-in-one device that fits in your pocket or purse. Alone or to complement your IQOS experience, it heats up to 10 tobacco sticks without any in-between charging.

COMPARE
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Classic, intuitive and user-friendly.

COMPARE
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PERSONALIZE

You can personalize your IQOS as much as you want. Customize your device to match your individual style. Try out various accessories and designs to bring more colour to your IQOS experience. 

PERSONALIZE YOUR IQOS
Designing a smoke-free future

After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.

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This product is not risk-free - for adult use only.