IQOS tobacco heating device without fire, ash or smoke

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Make the summer your own.

Choose the summer accessories that suit your personal style.

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The new IQOS firmware upgrade

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Link your IQOS to your account

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Go to device linking

IQOS offers adult smokers something different to cigarettes. We’re distinctive by design and technology, as our products do not burn tobacco. What we offer is a better alternative to continued smoking.*

Discover IQOS

*Important information: IQOS is not risk-free.

Change starts with the smallest of steps. Whether you’re an adult smoker ready to move on to a better alternative to continued smoking, or you’ve already made the switch, IQOS is by your side.*

*Important information: IQOS is not risk-free.

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IQOS 3 DUO

Always ready

IQOS heats tobacco instead of burning it, without smoke, fire or ash.

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IQOS heats tobacco, without burning it. That makes for a better alternative to cigarettes, emitting 95%* less harmful chemicals than cigarettes.** No fire, no smoke, no ash, no lingering smell.

See the benefits

*”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. The tobacco used in this process contains nicotine, which is addictive.

**Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

Why use IQOS?

Discover why millions of adult smokers around the world have switched to IQOS.*

*Estimate as of June 30, 2020, based on the following PMI methodology: for markets where IQOS is the only heated tobacco products, daily individual consumption of PMI heated tobacco units represents the totality of their daily tobacco consumption in the past seven days.

** Tar is a smoke residue that is created by burning a cigarette. Although IQOS does not produce tar - but an Aerosol -, IQOS is not risk-free, and provides nicotine which is addictive.

Make it yours

Customise IQOS to suit your style. Make a bold statement, dress it up in a variety of design combos. Whatever you choose, bring your true colours to your IQOS experience.

Personalize

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We want to continuously improve our offers and services for you - therefore it is important to understand the needs of our users. The survey will only take a few minutes. As a thank you for your participation, you will receive a personal 10€ voucher* on our entire product range.

To the survey

*Your 10€ voucher is redeemable on the entire IQOS product range in the online store, for an item with a value over 10€. Only one voucher per person. Not to be combined with other offers. No cash redemption. Redeemable once. Valid for 2 years from date of issue.

After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.

Try IQOS your way

IQOS 3 DUO

Make it yours

Make the summer your own.

Try IQOS your way

Make the summer your own.

What is IQOS?

Always ready

Make it yours

Take a few minutes and you will receive a 10€ voucher*

We accept