What is IQOS?
IQOS offers adult smokers something different to cigarettes. We’re distinctive by design and technology, as our products do not burn tobacco. What we offer is a better alternative to continued smoking.*
*Important information: IQOS is not risk-free.
Change starts with the smallest of steps. Whether you’re an adult smoker ready to move on to a better alternative to continued smoking, or you’ve already made the switch, IQOS is by your side.*
IQOS heats tobacco, without burning it. That makes for a better alternative to cigarettes, emitting 95%* less harmful chemicals than cigarettes.** No fire, no smoke, no ash, no lingering smell.
*”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. The tobacco used in this process contains nicotine, which is addictive.
Discover why millions of adult smokers around the world have switched to IQOS.*
*Estimate as of June 30, 2020, based on the following PMI methodology: for markets where IQOS is the only heated tobacco products, daily individual consumption of PMI heated tobacco units represents the totality of their daily tobacco consumption in the past seven days.
** Tar is a smoke residue that is created by burning a cigarette. Although IQOS does not produce tar - but an Aerosol -, IQOS is not risk-free, and provides nicotine which is addictive.
After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.