The Benefits of Smoke Free Tobacco with IQOS™

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“Tar” is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from “Tar” and consists of significantly lower levels of harmful chemicals.** Switching completely to IQOS is less harmful than continuing to smoke.***

IMPORTANT INFORMATION: Although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive.

**Average reductions in the levels of a range of harmful chemicals (excluding nicotine) compared to cigarette smoke. ***Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.

IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS a better choice compared to continued smoking.

IMPORTANT INFORMATION: IQOS is not risk free, it delivers nicotine which is addictive.

IQOS is a better choice than continued smoking. IQOS emits 95% less harmful chemicals compared to cigarettes*. IQOS leaves less lingering smell than cigarettes.

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk free.

*”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. The tobacco used in this process contains nicotine, which is addictive. See Important Information on iqos.com.

IQOS is a better choice than continued smoking. As IQOS produces less smell than cigarettes, it is less likely to bother people around you. IQOS leaves less lingering smell on hands, hair and clothes than cigarettes.

IMPORTANT INFORMATION: IQOS is not risk-free.