Discover the benefits of IQOS and heated tobacco.

IQOS is a better choice than continued smoking. IQOS emits 95% less harmful chemicals compared to cigarettes*. IQOS leaves less lingering smell than cigarettes.

IQOS is a better choice than continued smoking. As IQOS produces less smell than cigarettes, it is less likely to bother people around you. IQOS leaves less lingering smell on hands, hair and clothes than cigarettes.

From the initial concept to reality each element of IQOS is carefully drafted to offer high quality functions.

The Heat-not-Burn Technology is the heart of IQOS, responsible for heating tobacco and not burning it, to precise temperatures.