Smoke free alternatives to continued smoking

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Close up of a woman holding a brilliant gold IQOS 3 DUO charger

WELCOME TO A SMOKE FREE FUTURE

Tobacco heated, not burned. IQOS is an alternative to cigarettes and a completely new way to experience tobacco.

Close up of an IQOS holder in hand on a green background

If you’re an adult smoker looking for a better alternative, IQOS is here to support you on your journey. Just like the 14.7 million adult IQOS users around the world* who are already on that same journey.

Close up of a woman's hand and hair, and she's holding an IQOS device

Close up of a man wearing a green-blue jumper holding a white IQOS device

By offering a modern twist on the classic tobacco experience, IQOS is at the forefront of science to help make real change a reality.

IMPORTANT INFORMATION: IQOS is not risk free.

*PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2021. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.

The IQOS journey

2020
2018
2016
2014
2009
2008
2007

2020

This year sees a huge milestone for the IQOS community.
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2018

IQOS 3 and IQOS 3 MULTI are now sold in cities in 43 markets around the world. IQOS parent company, Philip Morris International, spends 92% of all R&D and 60% of all commercial expenditure on smoke-free products.

2016

IQOS next generation device, the pioneering 2.4 PLUS, is launched in 21 markets. A year later, it is available to adult customers in 38 markets. In 2017 it wins a GOOD DESIGN® Award from the annual presentations made by the Chicago Athenaeum [Museum of Architecture and Design] and Metropolitan Arts Press.

2014

PMI’s first commercial Heat-not-Burn device is launched in Japan and Italy. A year later the product is named IQOS and is made available in Portugal, Romania, Russia and Switzerland.

2009

PMI expands its R&D facilities focusing on alternatives to cigarettes by opening a new research laboratory in Singapore. Today, over 400 R&D experts are working on IQOS technologies around the world.

2008

Forward strides into smoke-free alternatives to cigarettes, soon to become IQOS, levels up in 2008 with a new dedicated R&D centre in Switzerland.

2007

While PMI’s research into heated tobacco alternatives goes back to the early 1990s, 2007 marks a turning point when a heat-not-burn prototype using Heat-not-Burn Technology is developed. The device is a technological step forward but is ergonomically awkward.

White IQOS heat not burn holder and charger

IQOS emits 95% less harmful chemicals compared to cigarettes.*

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. The tobacco used in this process contains nicotine, which is addictive.

Unlike cigarettes, IQOS has less negative impact on indoor air quality.*

IMPORTANT INFORMATION: IQOS is not risk-free.

*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.

Most smokers who switch to IQOS completely quit cigarettes.*

*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research.

14.7 million* adult smokers have already completely switched to IQOS.

*Estimate as of March, 2021, based on the following PMI methodology: for markets where IQOS is the only heated tobacco products, daily individual consumption of PMI heated tobacco units represents the totality of their daily tobacco consumption in the pas

IQOS is dedicated to providing smoke-free choices for adult smokers. Over 400 scientists and engineers are working on state-of-the-art alternatives to cigarettes.

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IQOS is dedicated to providing smoke-free choices for adult smokers. Over 400 scientists and engineers are working on state-of-the-art alternatives to cigarettes.

Learn more

We help you make the switch.

Try IQOS.

Use our 30 days money-back-guarantee to convince yourself of IQOS.

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Try IQOS.

Use our 30 days money-back-guarantee to convince yourself of IQOS.

Discover

Why we use IQOS?

Discover why millions of adult smokers around the world have switched to IQOS.*

*Estimate as of June 30, 2020, based on the following PMI methodology: for markets where IQOS is the only heated tobacco products, daily individual consumption of PMI heated tobacco units represents the totality of their daily tobacco consumption in the past seven days.

** Tar is a smoke residue that is created by burning a cigarette. Although IQOS does not produce tar - but an Aerosol -, IQOS is not risk-free, and provides nicotine which is addictive.