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Our smoke-free alternative
Why IQOS is a better alternative
Tobacco heated, not burned

The science behind IQOS
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14 days free IQOS trial
14 days IQOS trial
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First steps & support
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First steps & support

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TOBACCO CONSUMPTION REIMAGINED

What is IQOS?

Heat is at the heart of the innovative technology of IQOS. By choosing to heat tobacco, rather than burning it, we were able to release the true taste of real tobacco.
IQOS BENEFITS
Providing a better alternative to smoking is our priority. And the benefits of IQOS speak volumes – no fire, no smoke, no ash and less smell.
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IQOS BENEFITS


IQOS belongs to Philip Morris International (PMI), one of the world’s leading tobacco companies. We found the best scientists, invested over 3 billion dollars and spent almost 10 years to perfect the IQOS design, science and technology that you know today. There are already over 13,6 million IQOS users worldwide, each having successfully switched to IQOS.

HOW IQOS WORKS
State of the art technology and pioneering science are the backbone of IQOS. Through the Heat-Not-Burn Technology we are able to heat tobacco up to 350°C, without burning it. The result? The true taste of tobacco – no fire, no smoke, no ash.
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The IQOS Product Family

The elegant and compact style of IQOS now provides up to two consecutive uses without any holder recharge.

IQOS 3 MULTI is an integrated pocket-size solution. A compact, all-in-one solution that enables you to have up to 10 back to back experiences before needing to recharge. It’s perfect for when you’re on the move.
This product is not risk-free - for adult use only.