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Tobacco heated, not burned.
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Nov 30, 2021
Enlargement of the smoke-free product portfolio
IQOS ILUMA is a diversification of the smoke-free product portfolio of Philip Morris. The product is based on an induction heating system and requires no cleaning, is currently available in Japan and Switzerland only.
IQOS ILUMA comes in 3 different series
Important notice: Currently IQOS ILUMA is not available in Austria.
Want to learn more about IQOS ILUMA?
Browse our FAQs and discover more about the launch of IQOS ILUMA in Switzerland.