Jun 24, 2024

IQOS is celebrating its 10th anniversary worldwide and its proud 4th birthday in Austria. A welcome opportunity to look back on the significant IQOS milestones of the last 10 years. Of course, there are no candles burning on our birthday cake. Because IQOS doesn't burn tobacco, it heats it. Without smoke, fire or ash. But with an innovative, stylish design. 

Immerse yourself with us in the 10-year IQOS success story.

 

A journey that is well worth seeing: The highlights from 10 years of IQOS.
 

 

IQOS 2.2
The global birth of IQOS.
 

IQOS celebrated its premiere with the first device in Nagoya and Milan in 2014 - marking the birth of the innovative tobacco heater with heat-not-burn technology. Which produces neither smoke nor ash.

 
 

 

IQOS 2.4
Refreshed design, improved ergonomics.
 

Its popularity grew rapidly, with more and more users discovering the smokeless tobacco heater for themselves. With success: in 2016, IQOS became the world's most heated tobacco product. 
 
 

 

IQOS 2.4 PLUS
Our pioneer, evolved.
 

We carefully considered our users' feedback for two years. And in 2017 with the IQOS 2.4 PLUS and in 2018 with the IQOS 2.4 PLUS Ruby Limited Edition, we developed an update that preserves the tried and tested while improving many things at the same time. 

 

 

IQOS 3 DUO
Changed everything.
 

Tobacco consumption reinvented: From 2019, the IQOS 3 DUO made it possible to use up to two sticks in succession without having to recharge the holder in between.

 

 

IQOS ORIGINALS DUO
The new standard.
 

In 2022, the next success story saw the light of day - in a double pack: the IQOS ORIGINALS DUO and IQOS ORIGINALS ONE. Two devices that are still shaping an era today.
 

 

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