World Non-Smoking Day with IQOS

May 31, 2023

31st of May is World Non-Smoking Day

At IQOS, we have a clear vision: a future where cigarettes belong to the past.

On the WHO Non-Smoking Day, we celebrate all those who have already made the switch to a less harmful alternative, as well as those who have yet to make it.



An alternative to Smoking

IQOS heats tobacco instead of burning it. This heat-not-burn technology releases aerosols rather than combustion substances, emitting up to 95% fewer pollutants. Our goal is to help people live without cigarettes. That's why we're taking today as an opportunity to raise awareness and do our part to create a future without smoke and ash with our products. In a comprehensive assessment program that included 10 clinical studies on aerosol chemistry, as well as data from 18 non-clinical studies, demonstrated that switching completely to IQOS, while not risk-free, presents less risk of harm compared with continuing to smoke cigarettes. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from “Tar” and consists of significantly lower levels of harmful chemicals.*

So, if you are looking for an alternative to cigarettes, IQOS may be an option. But remember: the best choice is to completely to avoid nicotine-containing products altogether.



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*Average reductions in the levels of a range of harmful chemicals (excluding nicotine) compared to cigarette smoke.