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IQOS vs. e-cigarettes

IQOS is not an e-cigarette, it is a heated tobacco device. While both e-cigarettes and IQOS are smoking alternatives, they are different. IQOS heated tobacco devices and e-cigarettes are both smoke-free alternatives to cigarettes for adults who would otherwise continue to smoke or use other nicotine products. Both are electronic devices, and do not generate smoke like cigarettes. But there is one feature that distinguishes IQOS tobacco heating system from e-cigarettes: Contrary to vaporizing an e-liquid, IQOS heats real tobacco.

What are e-cigarettes and how do they work?

E-cigarettes are electronic hand-held devices that are smoke-free alternative to cigarettes. In general, they are powered by a battery and heat e-liquids in order to generate an aerosol or what some users call vapor. The e-liquids may have various flavors and may contain nicotine.
There are many types of e-cigarettes. They differ in size, power, customization options, and even their ability to be reusable or disposable. However, most of them work on the same principle and with similar components.

The principle of e-cigarettes.

E-cigarettes heat and vaporize e-liquids in a wide range of temperature from 100⁰C - 250⁰C. They achieve this by drawing the liquid from a tank and putting it in contact with a battery powered heating element. When the liquid is evaporated it is drawn from the device thorough a mouthpiece.

The components of an e-cigarette.

The battery - The energy source for the whole device. In most cases it is rechargeable and provides power to the heating element and electronic components.

The tank - The container that is used to store the liquid until it is taken to the heating element or chamber. Some e-cigarettes use capsules or pods that are disposable.

The e-liquid - The mixture that is vaporized inside the e-cigarette. While there are many variants of the liquids, they usually contain propylene glycol, glycerin, nicotine, flavorings and various additives.

The heater - The set of components that draw the liquid toward the heating element and heat to vaporize. Most e-cigarettes use a “wick and coil” system. The wick naturally soaks the liquid and puts It In contact with the metal coil which is the part that heats.

The sensors and electric components - Control the heating and operation of the device. They range from simple push to activate buttons, LEDs, battery Indicators or to advanced flow sensors.

The mouthpiece - The chamber or channel where the vaporized liquid drawn from the device.

What is IQOS and how does it work?

IQOS is a heated tobacco device developed by Philip Morris International that uses an innovative tobacco heating system called Heat-Not-Burn Technology. This type of tobacco heating technology heats tobacco instead of burning it – which is what happens with cigarettes.

Tobacco sticks are inserted onto a ceramic blade in the IQOS device, which heats the tobacco from the inside. The tobacco does not burn, as it does when smoking cigarettes. Rather, the tobacco heats to a maximum of 350⁰C – much lower than cigarettes, which burn at temperatures above 600⁰C. While both e-cigarettes and IQOS are smoke-free alternatives, with IQOS, a legal-aged user gets a tobacco experience with no fire, no ash and no smoke. While IQOS heated tobacco is not risk free, it emits on average 95% lower levels of harmful chemicals compared to cigarettes*, and allows IQOS adult users to experience tobacco with less chances to bother people around them.

Our three IQOS models

Currently, there are several options of IQOS devices to choose from – such as IQOS 3 DUO, IQOS 3 MULTI and IQOS 2.4 PLUS.
Some IQOS heated tobacco devices have a separate Holder and Pocket Charger, while others have those components integrated as an all-in-one device. These different options allow adult users to select IQOS heated tobacco device that best suits them.

 

COMPARE ALL IQOS MODELS

 

IMPORTANT INFORMATION: IQOS IS NOT RISK-FREE.

 

* Average reduction in the concentration of individual harmful substances (9 out of the so-called "priority toxicants“ identified by the WHO) in IQOS compared to the smoke of a representative selection of cigarettes (3R4F); recorded with the Intense Smoking Regime of Health Canada without taking nicotine into account.

This product is not risk-free - for adult use only.