Time for IQOS

Jul 24, 2023

IQOS - Your transition to a smoke and ash-free life

IQOS has established itself as a groundbreaking alternative to conventional smoking, which enables adult smokers to have a future without smoke and ash. IQOS devices offer several advantages over traditional smoking.


Vision meets innovation

To realize the vision of a smoke and ash free future, IQOS has developed the Heat-not-Burn technology in collaboration with leading scientists. The advantage is that tobacco is only heated, making tar, smoke, and ash residues a thing of the past. Representative studies have shown that compared to cigarettes, IQOS releases fewer potentially harmful substances.* Instead, aerosols are generated, which have a lesser impact on indoor air quality compared to cigarette smoke.** Your hands, hair, and clothes will also benefit from the shorter-lasting odor when you switch.***


How your IQOS device works - at home and on the go

Thanks to the rechargeable battery, IQOS devices are the perfect companion for on-the-go use. It can be easily charged using an IQOS USB cable. IQOS devices work with tobacco sticks that need to be disposed of after use.


Time for a transition - time for IQOS

IQOS Original DUO

Buy now


To make it as easy as possible for you to get started, we invite you to personally test our products at an IQOS Boutique or at our selected IQOS Partner Stores

To the Store Finder


Alternatively, we also offer you the convenient option of free home delivery through our IQOS online shop. Our 30-day money-back guarantee applies to all products. Learn more on our online shop website - it's worth making the switch! 

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*Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. It does not necessarily equal a 95% reduction in risk. 

**Source: PMI study conducted to ISO standards simulating real-world scenarios and based on thresholds from existing air quality guidelines. 

***Source: Study conducted in multiple markets since 2014 for IQOS with tobacco sticks.