IQOS ONE future without smoke

Apr 3, 2024

A future without smoke and ashes is waiting for you

IQOS: Become part of the smoke- and ash-free future


It is undoubtedly best for your health to give up tobacco and nicotine products altogether. However, as giving up tobacco and nicotine-containing products completely is not (yet) an option for many adult smokers, more and more people are interested in alternatives to conventional smoking. With its innovative tobacco heaters, IQOS offers a smoke-free, better alternative to cigarettes*. In this article, we explain why your adult smoker friends should also make the switch.

IQOS Originals ONE


Your path to a smoke-free lifestyle


IQOS is the result of years of research in which numerous scientists from a wide range of disciplines have been involved. IQOS works using innovative heat-not-burn technology. The fundamental difference to cigarettes is that this technology heats tobacco rather than burning it. This means that tar, smoke and ash are a thing of the past. Studies have shown that IQOS releases fewer potentially harmful substances compared to conventional cigarettes**. Instead, it produces aerosols that are not only less harmful to indoor air quality than cigarette smoke, but also result in noticeably less odor on users' hands, hair and clothing***.



Why it's worth switching to IQOS:


  • Without ash, without tar
    IQOS produces significantly fewer harmful chemicals than conventional cigarettes**.
    IMPORTANT INFORMATION: The absence of tar does not mean that IQOS is risk-free. IQOS provides nicotine which is addictive.    
  • Improved indoor air quality
    Unlike cigarettes, IQOS does not produce smoke or second-hand smoke. IQOS produces a tobacco vapor that contains significantly less harmful chemicals**, resulting in less exposure to the air around you and others compared to cigarette smoke***.
    IMPORTANT INFORMATION: IQOS is not risk-free for you or others around you.
  • Less odor
    Thanks to the revolutionary Heat-not-Burn technology, the IQOS device leaves no lingering cigarette smoke odor in your home or clothing.
  • Discounts & More
    IQOS regularly offers discounts and promotions. Referral codes can even be redeemed at any time!
  • Best Adaptility
    IQOS devices are slim, rechargeable and easy to use. Thanks to a variety of accessories, users can customize their IQOS devices.

So, what are you waiting for? Become part of the smoke and ash-free future today.

Switch now!


IQOS Originals ONE



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* Based on the totality of evidence available for IQOS in comparison with continuing to smoke.
** Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. 
*** PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines, when used in a setting where regulatory norms of adequate ventilation are respected.