10 years of IQOS

Apr 18, 2024

Look forward to 10 years of IQOS!

A special milestone is coming up: IQOS has been around in Austria for a proud 4 years, and worldwide, IQOS is even celebrating its 10th anniversary already! IQOS is a decisive driver in our vision of a future without smoke and ash.  


We would like to celebrate this important event with you - and a very special anniversary surprise!


Curious? Stay tuned and let us inspire you.


Make a note of the 23rd of April 2024 in your calendar and look forward to the upcoming details.