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Welcome in the Smoke free Future

If you’re an adult smoker looking for a better alternative to continued smoking, IQOS is here to support you on your journey.

Your benefits with the Heat-not-Burn Technology

IQOS smoke-free devices leave no smoke and less lingering smell compared to cigarettes.

Unlike cigarettes, IQOS do not generate smoke.

Important information: IQOS is not risk-free.

*Source: Average reductions (95% for IQOS) in the levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. See Important Information.
Cigarettes produce tar*, IQOS doesn’t

Important information: Although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive.

*Tar is a smoke residue that is created by burning a cigarette. Although IQOS does not produce tar - but an Aerosol -, IQOS is not risk-free, and provides nicotine which is addictive.
IQOS leaves less lingering smell on hands, hair and clothes than cigarettes.*

Important information: IQOS is not risk-free. The tobacco used in this process contains nicotine, which is addictive.

*Source: Study conducted in multiple markets since 2014 for IQOS with tobacco sticks.
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The iconic IQOS ORIGINALS DUO

The practical two-piece is available in many different designs and colors.

Buy now Buy now

Try IQOS your way

Your satisfaction matters to us – right from the start. Therefore, we offer you to try IQOS

Try IQOS

Try IQOS your way

Your satisfaction matters to us – right from the start. Therefore, we offer you to try IQOS

Try IQOS