Discover IQOS | Heated Tobacco devices

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WELCOME TO A SMOKE FREE FUTURE

Tobacco heated, not burned. IQOS is an alternative to cigarettes and a completely new way to experience tobacco.

Weibliche Hand hält Itürkisfarbenen QOS Originals Duo Holder und Pocket Charger

If you’re an adult smoker looking for a better alternative to continued smoking, IQOS is here to support you on your journey. Just like the 12.7 million adult IQOS users around the world* who are already on that same journey.

Hände halten Itürkisfarbenen QOS Originals Duo Holder und Pocket Charger

Türkisfarbenes IQOS Originals Duo-Gerät auf einem Kaffeetisch

By offering an innovative alternative to the classic cigarettes, IQOS is at the forefront of science to help make real change a reality.

*PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2021. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.

The IQOS journey

2020
2018
2016
2014
2009
2008
2007

2020

This year sees a huge milestone for the IQOS community.
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2018

IQOS 3 and IQOS 3 MULTI are now sold in cities in 43 markets around the world. IQOS parent company, Philip Morris International, spends 92% of all R&D and 60% of all commercial expenditure on smoke-free products.

2016

IQOS next generation device, the pioneering 2.4 PLUS, is launched in 21 markets. A year later, it is available to adult customers in 38 markets. In 2017 it wins a GOOD DESIGN® Award from the annual presentations made by the Chicago Athenaeum [Museum of Architecture and Design] and Metropolitan Arts Press.

2014

PMI’s first commercial Heat-not-Burn device is launched in Japan and Italy. A year later the product is named IQOS and is made available in Portugal, Romania, Russia and Switzerland.

2009

PMI expands its R&D facilities focusing on alternatives to cigarettes by opening a new research laboratory in Singapore. Today, over 400 R&D experts are working on IQOS technologies around the world.

2008

Forward strides into smoke-free alternatives to cigarettes, soon to become IQOS, levels up in 2008 with a new dedicated R&D centre in Switzerland.

2007

While PMI’s research into heated tobacco alternatives goes back to the early 1990s, 2007 marks a turning point when a heat-not-burn prototype using Heat-not-Burn Technology is developed. The device is a technological step forward but is ergonomically awkward.

White IQOS heat not burn holder and charger

IQOS devices emit on average at least 95% lower levels of harmful chemicals compared to cigarettes.*

Important information: This does not necessarily equal a 95% reduction in risk. These products are not risk-free. The tobacco used in this process contains nicotine, which is addictive.

*Source: Average reductions (95% for IQOS) in the levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. See Important Information.

Unlike cigarettes, IQOS do not generate smoke.

Important information: IQOS is not risk-free.

IQOS leaves less lingering smell on hands, hair and clothes than cigarettes.*

Important information: IQOS is not risk-free. The tobacco used in this process contains nicotine, which is addictive.

*Source: Study conducted in multiple markets since 2014 for IQOS with tobacco sticks.

14.7 million* adult smokers have already completely switched to IQOS.

*Estimate as of March, 2021, based on the following PMI methodology: for markets where IQOS is the only heated tobacco products, daily individual consumption of PMI heated tobacco units represents the totality of their daily tobacco consumption in the pas

IQOS is dedicated to providing smoke-free choices for adult smokers. Over 400 scientists and engineers are working on state-of-the-art alternatives to cigarettes.

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IQOS is dedicated to providing smoke-free choices for adult smokers. Over 400 scientists and engineers are working on state-of-the-art alternatives to cigarettes.

Learn more

Switch now.

Tobacco heated, not burned

Want to know more about IQOS Heat-Not-Burn Technology?

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Tobacco heated, not burned

Want to know more about IQOS Heat-Not-Burn Technology?

Learn more

Why use IQOS?

Discover the reasons why millions of adult smokers around the world have switched to IQOS.

*Estimate as of June 30, 2020, based on the following PMI methodology: for markets where IQOS is the only heated tobacco products, daily individual consumption of PMI heated tobacco units represents the totality of their daily tobacco consumption in the past seven days.

** Tar is a smoke residue that is created by burning a cigarette. Although IQOS does not produce tar - but an Aerosol -, IQOS is not risk-free, and provides nicotine which is addictive.