The science behind IQOS heated tobacco.
This is why IQOS heats tobacco and doesn't burn it.
Cigarettes produce tar, IQOS doesn’t.
“Tar” is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from “Tar” and consists of significantly lower levels of harmful chemicals.** Switching completely to IQOS is less harmful than continuing to smoke.***
IMPORTANT INFORMATION: Although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive.
**Average reductions in the levels of a range of harmful chemicals (excluding nicotine) compared to cigarette smoke. ***Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.
Why heating is better than burning.
Technology – the world revolves around it. Over the years, it has radically changed our lives for the better. The way we work, the way we communicate, the way we travel. By combining science and technology is how we developed a better alternative to continued smoking.
IQOS heats tobacco instead of burning it for a simple reason: the burning of tobacco emits high amounts of harmful chemicals. IQOS Heat-not-Burn technology prevents tobacco from burning. This means it significantly reduces the number and level of harmful chemicals emitted compared to cigarette smoke: using IQOS creates an aerosol that contains 95* fewer harmful substances compared to cigarettes.
Indoor air quality.
"Indoor air quality" (“IAQ”) refers to the air quality inside buildings, generally based on the principle of ensuring the health and comfort of the consumers. Temperature, humidity and contaminants are some of the factors that can affect the indoor air quality. But, human presence and activities such as cooking, cleaning or smoking have been proven to have considerable impact.
To enhance our knowledge and understanding the impact of IQOS on indoor air quality we conducted studies simulating “real-world” conditions in an environmentally controlled room. Our testing methods are validated, and ISO accredited.
Our study shows that, because IQOS does not burn tobacco and it does not generate smoke. it does not negatively impact indoor air quality. This means that the few compounds we nevertheless detected were found at very low concentrations and far below the maximum exposure levels defined in existing air quality guidelines."
The IQOS Science Machine.
Did you know we’ve created a machine to show the significant differences between smoke produced by burning tobacco in a cigarette compared to the tobacco vapor generated when tobacco is heated in IQOS?
Watch the science machine video to see more or visit our IQOS Boutique in Vienna to experience the science machine in real life.
Tobacco vapour versus smoke.
IQOS tobacco vapor is less harmful than cigarette smoke. To demonstrate this, we conducted a comprehensive assessment program that included 10 clinical studies on aerosol chemistry (as well as data from 18 non-clinical studies), and involved thousands of participants in the US, Japan, UK and Poland. Evidence demonstrates that switching completely to IQOS, while not risk-free, presents less risk of harm compared with continuing to smoke cigarettes.
The Heat-not-Burn Technology.
When a cigarette is lit, the tobacco burns at high termperatures. This burning process generates ash, tar and smoke with high number and levels of harmful chemicals. Cigarette smoke is a complex mixture of over 6000 chemical substances, around 100 of which have been to linked smoking-related diseases by public health authorities.
IQOS Heat-not-Burn Technology heats tobacco to a lower temperature, ensuring that combustion does not occur. Because there is no combustion, IQOS does not produce smoke. It generates a tobacco vapor with 95%* less harmful chemicals compared to cigarettes.
IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
The science behind heated tobacco.
We believe in science. We believe it can change the lives of millions of smokers, who would otherwise continue to smoke. To this effect, we recruited scientists to work on an important idea: developing less harmful products that cigarette smokers can switch to if they don’t quit. Hundreds of scientists and engineers at PMI’s global Research and Development centers in Switzerland and Singapore have developed and evaluated IQOS, an innovative electronic device that heats and not burns tobacco. It produces a tobacco vapor that delivers nicotine.
Tested to the highest standards.
IQOS has gone through robust scientific assessments, including, to date, 18 non-clinical and 10 clinical studies involving thousands of participants. The totality of evidence available shows that, while IQOS use is not risk-free, switching completely to IQOS presents less risk to your health than continuing to smoke cigarettes.
Switching to IQOS.
Our studies show that when smokers switch to IQOS, their body absorbs significantly lower levels of harmful chemicals, which in turn results in favorable changes in a number of risk markers selected.*
*IQOS is not risk-free and delivers nicotine, which is addictive. The best decision any smoker can make is to quit tobacco and nicotine use altogether.