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Tobacco heated, not burned.
What is IQOS?
Why IQOS is a better alternative
IQOS Heat-not-Burn Technology
IQOS - We're moving forward
The science behind IQOS

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Discover & shop heated tobacco devices

Buy IQOS 3 DUO now.
Care you can count on
Care and privileges
With our 30 day money-back-guarantee
Link your device to your IQOS account
Get support for your IQOS device
15€ for each of you

Try IQOS your way
In an IQOS Store or with our 30 day money-back-guarantee
Discover heated tobacco - with IQOS.
Tobacco heated, not burned. A better alternative to cigarettes.


To move forward, is part of our nature. The desire of taking a better decision. IQOS is offering adult smokers a better alternative to cigarette to build a smoke-free future.
No fire, no ash.
IQOS heats real tobacco instead of burning it, offering an experience completely without fire, ash and cigarette smoke smell. This makes IQOS a better alternative compared to smoking cigarettes.
95% less harmful chemicals.*
Because there is no combustion, IQOS does not produce smoke. It generates a tobacco vapor with 95%* less harmful chemicals compared to cigarettes.
*”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. The tobacco used in this process contains nicotine, which is addictive.
No cigarette smoke smell.
IQOS has less negative impact on indoor air quality.*
Important information: IQOS is not risk-free. *Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guideline.



No fire, no ash.
IQOS heats real tobacco instead of burning it, offering an experience completely without fire, ash and cigarette smoke smell. This makes IQOS a better alternative compared to smoking cigarettes.
95% less harmful chemicals.*
Because there is no combustion, IQOS does not produce smoke. It generates a tobacco vapor with 95%* less harmful chemicals compared to cigarettes.
*”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. The tobacco used in this process contains nicotine, which is addictive.
No cigarette smoke smell.
IQOS has less negative impact on indoor air quality.*
Important information: IQOS is not risk-free. *Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guideline.



*Estimate as of March 2021, based on the following PMI methodology: for markets where IQOS is the only heated tobacco products, daily individual consumption of PMI heated tobacco units represents the totality of their daily tobacco consumption in the past seven days.
** Tar is a smoke residue that is created by burning a cigarette. Although IQOS does not produce tar - but an Aerosol -, IQOS is not risk-free, and provides nicotine which is addictive.
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Need a hand?
We are here for you - create an IQOS account, register your device, unlock your extended care and support.

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