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Discover heated tobacco - with IQOS.

Tobacco heated, not burned. A better alternative to cigarettes.

Hand picking up brilliant gold IQOS holder on charger Hand picking up brilliant gold IQOS holder on charger

To move forward, is part of our nature. The desire of taking a better decision. IQOS is offering adult smokers a better alternative to cigarette to build a smoke-free future.

No fire, no ash.

IQOS heats real tobacco instead of burning it, offering an experience completely without fire, ash and cigarette smoke smell. This makes IQOS a better alternative compared to smoking cigarettes.

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95% less harmful chemicals.*

Because there is no combustion, IQOS does not produce smoke. It generates a tobacco vapor with 95%* less harmful chemicals compared to cigarettes.

*”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. The tobacco used in this process contains nicotine, which is addictive. ​

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No cigarette smoke smell.

IQOS has less negative impact on indoor air quality.*

Important information: IQOS is not risk-free. *Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guideline.

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14.7 million* adult smokers have already completely switched to IQOS.

*Estimate as of March 2021, based on the following PMI methodology: for markets where IQOS is the only heated tobacco products, daily individual consumption of PMI heated tobacco units represents the totality of their daily tobacco consumption in the past seven days.

** Tar is a smoke residue that is created by burning a cigarette. Although IQOS does not produce tar - but an Aerosol -, IQOS is not risk-free, and provides nicotine which is addictive.

IQOS 3 DUO
Up to two consecutive uses with no charging in between.
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Care you can count on.

Need a hand?

We are here for you - create an IQOS account, register your device, unlock your extended care and support.

Need a hand?

We are here for you - create an IQOS account, register your device, unlock your extended care and support.

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More to discover with myIQOS

Care you can count on. Privileges to inspire you.

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Care you can count on

Get the best use from your IQOS - we are here for you along the way.

Try IQOS your way

Try IQOS in an IQOS Stores or use our 30 days money-back-guarantee to convince yourself of IQOS.

Services tailored around you.

Accidental damage cover, rapid replacement and international assistance.