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Discover IQOS – tobacco heating device

Tobacco heated, not burned. A better alternative to cigarettes.

Türkisfarbenes IQOS Originals DUO-Gerät auf einem glänzenden Couchtisch. IQOS_OriginalsDUO_OnlyIQOS_NBWDCE2-Discover Heated Tobacco-Tile1-Grid1-Variant1-Only Hands_No HEETS-Mobile_web_en-oc_Standard

No fire, no ash.

IQOS heats real tobacco instead of burning it, offering an experience completely without fire, ash and cigarette smoke smell. This makes IQOS a better alternative compared to smoking cigarettes.

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95% less harmful chemicals.*

Because there is no combustion, IQOS does not produce smoke. It generates a tobacco vapor with 95%* less harmful chemicals compared to cigarettes.

*”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. The tobacco used in this process contains nicotine, which is addictive. ​

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No cigarette smoke smell.

IQOS has less negative impact on indoor air quality.*

Important information: IQOS is not risk-free. *Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guideline.

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No fire, no ash.

IQOS heats real tobacco instead of burning it, offering an experience completely without fire, ash and cigarette smoke smell. This makes IQOS a better alternative compared to smoking cigarettes.

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95% less harmful chemicals.*

Because there is no combustion, IQOS does not produce smoke. It generates a tobacco vapor with 95%* less harmful chemicals compared to cigarettes.

*”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. The tobacco used in this process contains nicotine, which is addictive. ​

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No cigarette smoke smell.

IQOS has less negative impact on indoor air quality.*

Important information: IQOS is not risk-free. *Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guideline.

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We choose better together
Better choice
IQOS is a better choice than continued smoking. IQOS emits an average 95% lower levels of harmful chemicals compared to cigarettes.*
*Average reductions in levels of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
See the difference.
IQOS heat-not-burn uses real tobacco, yet produces no smoke.
No smoke, less smell than cigarettes, no negative impact on indorr air quality.*
*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines. 
Important information: IQOS is not risk-free.
Why use IQOS?

Discover the reasons why millions of adult smokers around the world have switched to IQOS and IQOS VEEV.

*Estimate as of June 30, 2020, based on the following PMI methodology: for markets where IQOS is the only heated tobacco products, daily individual consumption of PMI heated tobacco units represents the totality of their daily tobacco consumption in the past seven days.

** Tar is a smoke residue that is created by burning a cigarette. Although IQOS does not produce tar - but an Aerosol -, IQOS is not risk-free, and provides nicotine which is addictive.

IQOS Originals Duo Gerät in 4 leuchtenden Farben: Türkis, Rot, Silber und Schwarz.
IQOS Originals Duo Gerät in 4 leuchtenden Farben: Türkis, Rot, Silber und Schwarz.

New IQOS ORIGINALS DUO

The iconic two piece format has now evolved to provide more choice with new, vibrant colours. 

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Care you can count on.

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Need a hand?

We are here for you - create an IQOS account, register your device, unlock your extended care and support.

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30-day money-back guarantee

Test IQOS now for 30 days without commitment

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30-day money-back guarantee

Test IQOS now for 30 days without commitment

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Care you can count on. Privileges to inspire you.

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Care you can count on

Get the best use from your IQOS - we are here for you along the way.

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Try IQOS in an IQOS Stores or use our 30 days money-back-guarantee to convince yourself of IQOS.

Services tailored around you.

Accidental damage cover, rapid replacement and international assistance.

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