Heated Tobacco | Heat-not-burn technology

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Your benefits with the Heat-not-Burn Technology

Without smoke and ashes

IQOS heats tobacco instead of burning it. Through this innovative technology, smoke and ashes will stay in the past.

No tar residues

IQOS does not produce tar. This results in IQOS containing significantly fewer harmful or potentially harmful chemicals in comparison to cigarettes.

Less persistent odor

IQOS causes odor which lasts shorter amounts of time than the smell of conventional cigarettes. This also leads to less disturbance for the people around you.

Through the Heat-not-Burn Technology, IQOS heats tobacco instead of burning it. Therefore, IQOS produces 95%* less harmful or potentially harmful substances compared to cigarettes.

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. See “Important information” on iqos.com

Tar is a residue produced when cigarettes are burned. Since IQOS only heats tobacco, it produces an aerosol residue that contains a smaller amount of harmful chemicals.*

IMPORTANT INFORMATION: The absence of tar does not mean that IQOS is risk free. IQOS provides nicotine, which is addictive.

*Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to cigarette smoke.

IQOS does not produce cigarette smoke, but aerosols. These pollute the indoor air quality to a smaller extent and leave shorter-lasting odor on hands, hair and clothes.

IMPORTANT INFORMATION: IQOS is not risk-free, it delivers nicotine that is addictive.

27.4 million* adult smokers have already switched to IQOS.

*Estimated as of September 2023, based on the following PMI methodology: for markets where IQOS is the only tobacco heater, daily individual consumption of PMI heating tobacco units represents all of their daily tobacco use in the past seven days.