IQOS offers heating tobacco devices: without ash, smoke and less smell than cigarettes.
IQOS heats tobacco, without burning it. That makes for a better alternative to cigarettes, emitting 95%* less harmful chemicals than cigarettes.** No fire, no smoke, no ash, no lingering smell.
*”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. The tobacco used in this process contains nicotine, which is addictive.
Why use IQOS?
Discover why millions of adult smokers around the world have switched to IQOS.*
*Estimate as of June 30, 2020, based on the following PMI methodology: for markets where IQOS is the only heated tobacco products, daily individual consumption of PMI heated tobacco units represents the totality of their daily tobacco consumption in the past seven days.
** Tar is a smoke residue that is created by burning a cigarette. Although IQOS does not produce tar - but an Aerosol -, IQOS is not risk-free, and provides nicotine which is addictive.
We want to continuously improve our offers and services for you - therefore it is important to understand the needs of our users. The survey will only take a few minutes. As a thank you for your participation, you will receive a personal 10€ voucher* on our entire product range.
*Your 10€ voucher is redeemable on the entire IQOS product range in the online store, for an item with a value over 10€. Only one voucher per person. Not to be combined with other offers. No cash redemption. Redeemable once. Valid for 2 years from date of issue.
Designing a smoke-free future
From burning to heating, from cigarette smoke to tobacco vapour. After years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke or use other nicotine products access to better alternatives to cigarettes.
Your home of services and benefits to support your IQOS journey.