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What is IQOS?

IQOS offers heating tobacco devices: without ash, smoke and less smell than cigarettes.

*”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. The tobacco used in this process contains nicotine, which is addictive.

**Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

Why use IQOS?

 Discover why millions of adult smokers around the world have switched to IQOS.*

*Estimate as of June 30, 2020, based on the following PMI methodology: for markets where IQOS is the only heated tobacco products, daily individual consumption of PMI heated tobacco units represents the totality of their daily tobacco consumption in the past seven days.

** Tar is a smoke residue that is created by burning a cigarette. Although IQOS does not produce tar - but an Aerosol -, IQOS is not risk-free, and provides nicotine which is addictive.

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Discover myIQOS.

Your home of services and benefits to support your IQOS journey.

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Accidental Damage Coverage

If you accidentally damage your IQOS device, we'll replace it for free*.

International Assistance

Get support when you're away from home.

*Terms and conditions apply.