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Moving forward together.

Here for one another every step of the way.

A blue IQOS device and holder.
It’s about progress.

We all strive to create a better future, for ourselves, and for the people around us.

A person holding a blue IQOS device.
A gold IQOS holder.

If you’re an adult smoker looking for a better alternative to smoking, IQOS is here to support you in your journey. Just like the more than 14.7 million adult IQOS users around the world* who are already on that same journey.

A blue IQOS device and holder.

If you’re an adult smoker looking for a better alternative to smoking, IQOS is here to support you in your journey. Just like the more than 14.7 million adult IQOS users around the world* who are already on that same journey.

It’s about progress.

We all strive to create a better future, for ourselves, and for the people around us.

A person holding a blue IQOS device.
A gold IQOS holder.

*PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2021. IQOS users who have completely quit cigarettes and for whom tobacco sticks represent at least 70% of their past 7-day heated tobacco consumption.

IMPORTANT INFORMATION: Although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive.

**Average reductions in the levels of a range of harmful chemicals (excluding nicotine) compared to cigarette smoke.
***Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.